Monday 23 January 2012

MGM - Week 3: Discussion Question, IR & Responses

Welcome to Week 3 of the MGM!

Below you shall find this week's Discussion Question (DQ) as well as my Initial Response (IR) to it. As the week continues I shall update as responses are made. Enjoy!

새해복많이 바드세요!^^

Regards,

El Tanoderno


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Week 03 Discussion Question

Reading: Child, J. (2005) Organization: contemporary principles and practice. Malden, MA: Blackwell Publishing.

In working out your responses to the Discussion Question, you should choose examples from your own experience or find appropriate cases on the Web that you can discuss. Credit will be given for references you make to relevant examples from real companies.
Illustrate the differences between organisation as structure and organisation as process. Determine into which of these categories your own company, or another organisation you know well, falls. Explain your answers.

In addition to credit for references you make to relevant examples from real companies, credit will also be given for properly incorporating, citing, and referencing scholarly sources that help to support your opinions and arguments. While the university values each student’s personal knowledge, a scholarly argument which includes only personal experience and anecdotal support is generally considered incomplete. By incorporating and crediting the words and ideas of others, a writer:
  • Establishes credibility with the reader
  • Indicates to the reader that he or she has read widely and critically considered multiple points of view on a topic
  • Distinguishes his or her position from those of others
  • Connects to the existing body of knowledge in a discipline
To that end, for this Discussion you will also locate a source in the online library databases which would be suitable to use as supporting evidence for your argument. This source should be in addition to readings and journal articles listed in the Weekly Readings page.

Follow the steps below to complete this Discussion Question:
  • Based on what you learned in this seminar about searching the library and peer-reviewed sources, search the UoL online library databases appropriate for your programme for one peer-reviewed article that you could use to support your argument and response to the Discussion Question.
  • Analyse the article you selected for the following aspects of scholarly argument and academic originality:
    • How clear is the argument? How is it organised?
    • How does the author present his or her original ideas to the reader?
    • How and where does the author incorporate outside evidence? Is it used at the beginning of the article to provide background on a topic? Is it used to support a specific point in the author’s argument? Is it used to present an idea and then offer an original critique of that idea? Something else?
    • How does the author use citing, referencing, quoting, and paraphrasing in the article?
    • How do you know this article is peer-reviewed and generally acceptable for citing and referencing in university work?
  • Create a single document which includes the following components:
    • Your response to the Discussion Question
    • A brief analysis of the article you identified according to the questions above
    • A reference list entry for the article which uses the appropriate style guidelines for your programme
Remember to also cite ideas from the readings and journal articles for this week.

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My Initial Response to Week 3's DQ: 


 
Organization as Structure and Process within Samsung Electronics


Organization as Structure

The organization as a structure of a company distributes responsibilities among members of said company to successfully implement objectives through the allocation of staff and the distribution of responsibilities to tasks whilst controlling and managing said tasks by designating authority among members of the company into vertical and horizontal aspects (Child, 2006). 

The vertical aspect represents the hierarchical chain of command, leadership with key decision-makers in the top tier providing an effective mechanism for supervision and control in large organizations as well as promoting efficient production and specialized skill development (Daft, 2009). 

The horizontal aspect refers the specialization of tasks according to specialty, business focus, or geography (Child, 2006). 

Samsung Electronics, for example, is a company that in a structural sense has an elaborative vertical hierarchical structure which starts at the top with the President, CEO and Vice-Chairman Gee-Sung Choi, and six more Board of Directors. 

The next vertical step is then divided horizontally into specialty by focusing on the acquisition of certain professionals and business focus through eight different divisions and their respective heads, and geographically through 10 regional directors worldwide. 

Each division further follows a vertical structure with departments that also contain a hierarchical structure whilst adopting a horizontal structure specializing in different areas.

Even though Samsung Electronics has such an elaborate structure, it still manages to function very well as the World’s biggest technology company by sales (Song & Oliver, 2010) as decisions, in a functional organization, are made by senior staff as information has to flow through the hierarchy before it can be passed horizontally, potentially introducing delays and distortions in the process (Gardner, 2004).’


Organization as Process

The organization as a process concentrates on the behavioral aspects of its employees in that it clarifies targets, standards, policies and standing orders to make sure each one knows of the company’s expectations in regards to them (Child, 2006). 

The previous is to maintain control which may be rewarded individually or to a group such as raises in salary or promotion. By doing so, it embraces time frames and problem-solving techniques that narrowly define problem areas and thus yielding localized improvements that may or may not benefit the entire organization (Gardner, 2004). 

An example would be Luis Park, Global Marketing Operations Manager, after working on a feasibility study on the Brazilian market for 4 years, Samsung sent him to Brazil to become a Regional Specialist and thus promoting him on completion of the program as well as sponsoring his MBA (Samsung Village, 2011).


Analysis & Conclusion

Samsung Electronics falls into the organization as structure category, as it has a well-established hierarchy, with low discretion and high specialization, which generally functions vertically whilst maintaining a good horizontal distribution allowing it to function as a whole whilst implementing processing strategies into these horizontal divisions to effectively control and reward. 

To conclude, an organization requires the right balance of structural and processing strategies, vertically as well as horizontally, whilst maintaining flexibility to accommodate changes in order to be successful.






References:

Child, J. (2005) Organization: Contemporary Principles and Practice. Malden, MA: Blackwell Publishing.

Gardner, R. (2004) The Process-Focused Organization: A Transition Strategy for Success. Milwaukee: American Society for Quality.

Daft, Richard L. (2009) Organization Theory and Design. 10th Ed. Mason: South-Western College.


Anon (2011) How Do You Become a Samsung “Global” Manager [Online] Seoul: Samsung Village. Available from:

Song, J. & Oliver, C. (2010) Samsung beats HP to pole position [Online] Seoul: Financial Times. Available from:

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 Andrew,

I enjoyed reading your write up. I just want to make some contribution to the last statement you made about organizations requiring the right balance of structural and process strategy in order to be successful. I quite agree in many ways with this statement. While there are companies that are purely process based, most companies tend to be a mix of both.

I work for a multinational company with a large vertical hierarchical structure, but there still exists processes in place that allows for horizontal relationships and cooperations between units and subsidiaries, and there is in place a good reward system too that cuts across the entire group with employee share holding programs and so on, and these elements are considered components of process based organizations.

On the other hand, process organizations too depend on some structure for support. However, according to Vanhaverbeke & Torremans (1998), the structures are horizontal based or where the pyramid structure is in place, it will be an inverted pyramid with decisions and processes in the hands of the line managers unlike the hierarchical pyramid where decisions lies at the top of the pyramid with the CEO or similar positions.

I found this description interesting and enlightening for understanding the process based organization.

So truly, a structure based organization will need some balance of process strategy like you said, to maintain some flexibility and so would a process based organization.

Regards,

Moses.

Reference:
Vanhaverbeke, W. & Torremans, H (1998) Organization structure of process based organizations [Online]. Available from: arno.unimaas.nl/show.cgi?fid=673 (Accessed: 22 January 2012)
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Dear Moses,

I am glad you found my IR interesting and thank you for giving me an insight into process-based organization. Could you elaborate on the inverted pyramid structure as described by Vanhaverbeke & Torremans (1998), please, in order to gain a better understanding in how it compares to the more traditional hierarchical pyramid.

Regards,
Andrew
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Andrew,
According to Vanhaverbeke and Torremans (1998), for traditional structure based organizations, the chief entrepreneurs are the top level managers who set and implement corporate strategy. Middle level managers are administrative controllers while front line managers are merely operational implementers (P.13). In other words, for the hierarchical pyramid, the power is concentrated at the top and gets reduced as you go down the line. However, for customer oriented process based companies, frontline managers are empowered to act in more entrepreneurial way and they become the primary initiators of entrepreneurial actions. This is in recognition of the fact that process teams and owners are suitably placed to observe the dynamics of the economic environment, to evaluate changes in customer needs, and are more aware of new customers, markets and products. The result of empowering the frontline managers means the structural hierarchy pyramid has to be inverted, in other words, more power is down below in the hierarchy, with the frontline managers who head the process based units, as against structural organizations where power is concentrated at the top of the pyramid.
Middle and top level managers for process based organizations become development coaches for the frontline managers and also function as coordinators across different businesses and regions. They no longer control the frontline managers but act as support for them. So even though the structures might remain, top and middle level managers are now more supportive, thereby stimulating, supporting and guiding frontline entrepreneurship.
I hope this further clarifies the inverted pyramid concept.
Regards,
Moses.
Reference:
Vanhaverbeke, W. & Torremans, H (1998) Organizational structure of process based organizations [Online]. Available from: arno.unimaas.nl/show.cgi?fid=673 (Accessed: 22 January 2012)
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Moses,

Thank you for elaborating on process-based inverted pyramid structures in general. The way I understand this approach is that the frontline managers basically work independently to a certain degree acting, by identifying certain trends and following up on them, through process teams that come up with real-time solutions to the dynamics involved in the market in regards to customer needs and the acquisition of new products or developments to accommodate current as well as future customers. 

If this is correct, wouldn’t that mean that the actual owner or owners of the business give the front-liners partial autonomy which would lead to the owner’s lack of control over their own business in the end and therefore their own involvement in the organization?

In my opinion if all of this is correct, it would restrict the business’ growth and size as well as carrying the potential of the top-tier falling into factions that might start their own business. The reason why I say this is because with too many ‘semi-entrepreneurs’ it will be difficult to keep the idea of starting one’s own business at bay. What restrictions are put in place to keep such independent employees working for one?   

It was quite insightful and detailed; however, if you could point me in the right direction of a real-life company that follows this approach successfully, that would further clarify the use, pros and cons in adopting said strategy.

Regards,


Andrew
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Andrew,
I will start by saying that the organization I work for is a structure based one and so this whole concept of process based organization is very new to me as well but I am learning. The questions you have raised are very important and I will attempt to respond but my response again is based on the paper by Vanhaverbeke and Torremans.  I do not have any example of a large organization to illustrate with, but the concept as explained by the authors is clear to me and they did give some illustrations with some Dutch companies.
One key driving force they have identified on the need for process based organizations is the fact that with increased competition, customers have become more demanding. Process based organizations are able to deal with this by bringing the customer to the fore. So these organization types are essentially customer based companies.
I quite agree that there could be some risk with empowering ‘frontliners’ like you said. But Vanhaverbeke and Torremans (1998) also highlighted the challenge of purely process-based organization in not being able to deal with activities crossing different processes and so they argued against processes becoming the only bases for organizational structure. The solution is that, even though frontline entrepreneurs are empowered, they do not become completely independent and fully autonomous like you have said. Business owners also do not lose control of their businesses. The literature recognized that the frontline managers do not have the ability for integrating best practices developed in a particular business unit for example, across different businesses and regions. Middle and top managers’ roles have to be redesigned for developing and sustaining the needed cross-process integration and coordination. So, top management still remain in a kind of ‘superior’ position with their ability to oversee the whole picture and coordinate across the processes and regions and are therefore able to also serve as coaches to the frontline managers. The result is not just an inverted pyramid but an integrated network.
Rather than stifle growth, the new roles by different management levels, which allows top management to support and stimulate frontline entrepreneurship while integrating best practices and dispersed knowledge across the different business units gives such companies competitive advantage over traditionally structured companies due to their ability to be more responsive to new and changing competition (Vanhaverbeke and Torremans, 1998, p.15).
Regards,
Moses.
Reference:
Vanhaverbeke, W. & Torremans, H (1998) Organizational structure of process based organizations [Online]. Available from: arno.unimaas.nl/show.cgi?fid=673 (Accessed: 22 January 2012)
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Moses,

Thank you very much for taking the time to address my points of concern over this method and, even though it was purely based on the one paper by Vanhaverbeke and Torremans (1998), you managed to respond very well and quite elaborately.
From our entire discussion one can deduce that the paper supports our mutual point of view, that each business requires a certain balance of process and structure in order to maintain control as well as function effectively.
Even if one of the two is favored over the other, a company still needs the less favored approach in order to keep the main strategy alive and fulfilling the company’s needs on a long-term basis whether it is function or customer focused whilst tipping the balance according to the dynamics of the market or customers. This is further supported by Hernaus (2008) who stated the following based on the paper by Vanhaverbeke and Torremans (1998).   
‘Processes cannot become the only basis for organizational structure because functional skills as well as product management remain important. Even more, not all activities can be aligned along processes, so that cross-process integration would be necessary in a purely process-based organization.’
‘Furthermore, a number of control and planning activities are required on a higher level than the processes.’ (Vanhaverbeke & Torremans, 1998).
By informing me of this approach, you have awakened an interest to further investigate into this.

Kind regards,


Andrew

References:
Hernaus, T. (2008) ‘Process-based Organization Design Model: Theoretical Review and Model Conceptualization’. Working paper Series, Paper No.08-06 [Online] Zagreb: University of Zagreb. Available from: http://web.efzg.hr/RePEc/pdf/Clanak%2008-06.pdf (Accessed 25 January 2012)

Vanhaverbeke, W. & Torremans, H. (1998) ‘Organizational Structure In Process-based Organizations’ NIBOR/RM 98/05 [Online] Available from: http://arno.unimaas.nl/show.cgi?fid=673 (Accessed 25 January 2012)

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My Response to Noriko's Post:


Dear Noriko,

I have been following this post and wanted to share some insight into Chaebols, large family-owned organization in Korea, as they have been compared to the Japanese Keiretsus as well as their forerunners the Zaibatsus (Kim & Huh, 1993).

Chaebols are large business enterprises composed of many corporations whose management system uniquely emphasizes relationships of family, alumni, region, and the government to business in order to survive as well as expand, especially in regards to family. Key roles are generally occupied by the offspring of the organization’s founder who in turn will be replaced by their own offspring upon retirement or death (Chang, 1988).

As an example, five of Hyundai’s founder, Ju Yung Chung, managed 10 of the group’s members as top executives or were in top-executive-track position prior to the groups breakup in 2001 (Chen, 2004).

According to LG’s website, Bon Joon Koo, as of 2010, is the CEO of LG and the company’s founder grandson therefore a third generation company.  

Samsung Group’s founder, Lee Byung Chul, passed on the group on to his son, Lee Kun Hee, and several key parts of the group were inherited by the founder’s daughters upon his death in 1987 (Michell, 2010).
Chaebols main focus seems to be sales and the increase thereof, for which Korean managers work very hard, although with no stock option or monetary rewards, instead they look forward moving up in hierarchy. This in turn is affected by strong Confucian values as it is uncommon to see a less mature manager move ahead of a more mature one due to the importance put on seniority and age (Lee, 2004). From this one can tell that Chaebols put a lot more emphasis on maintaining a vertically well-structured organization whose Confucian values influence the organization’s process strategies creating a far more complex, even perhaps a diagonal system compared to non-Korean functional organizations.

How does this compare to Keiretsu conglomerates and culture, and perhaps to that certain company with a unique flattened structure you mentioned in your last post?
 
Regards,


Andrew


References:
Michell, T. (2010) Samsung Electronics and the Struggle for Leadership of the Electronics Industry [Online] Available from: http://books.google.co.kr/books?id=7nDY0t71--oC&pg (Accessed 24 January 2012)

Chen, M. (2004) Asian management systems: Chinese, Japanese and Korean styles of business [Online] Available from: http://books.google.co.kr/books?id=zbaVMDJG8SIC&pg (Accessed 24 January 2012)

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Hi Andrew

Thank you for your response and show us the interesting case in Korea.
There are lot of firms as same as Chaebols in Japan.
That founders want to hold the companies as their assets is no doubt.
Even Toyota's CEO is founder's offspring but not always if offspring was immature. Leadership is the most required factor to be a president. An autocratic president may make serious problems. I know some cases which their business collapsed by an autocratic owner. The individual ownerships will be changing to the group ownerships in a future. I suppose that this is a fate of successful organizations sooner or later. Zaibatsu is one of the evidence.

The grouping of enterprises and franchising and M & A is a worldwide trend for its’ stability and profitability and strategy.
Alliances and other forms of inter-firm cooperation have grown remarkably since the middle -1980(John, C, 2005, p.223 )
The laboratory which I worked for was significantly active to merge other smaller firms.
I would like to post about the firms which install an unique flat systems in their organizations if I could find the article tomorrow.

Noriko

Reference list:
Child, J. (2005) Organisation: contemporary principles and practice. Malden, MA: Blackwell Publishing.

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